Ajwa Dates
Premium segmentThe signature black dates of Madinah, the most sought-after premium segment.
PT. Sahabat Mulia Jaya Lestari
Trusted Dates Importer and Distributor in Indonesia
PT. Sahabat Mulia Jaya Lestari (SMJL) has imported dates directly from 8 origin countries since 2016 and distributes them to agents, wholesalers, and resellers across Indonesia. Reliable stock all year round from our Jakarta and Surabaya warehouses, home to many brands including Kurma Barari.
12date brands under one distribution house
2016Trading since 1994
8 CountriesDirect origin imports
2 WarehousesJakarta and Surabaya
12 BrandsIncluding Kurma Barari
40+ SKUs16 date varieties
34 ProvincesNationwide distribution
Why SMJL
A Dates Supply You Can Rely On
For agents and wholesalers, a good supplier comes down to three things: stock that is always available, consistent quality, and clear legality. Those are the three things we keep building to this day.
01
Direct Imports from 8 Countries
Dates sourced directly from Saudi Arabia, Egypt, Iran, the United Arab Emirates, Tunisia, Algeria, Palestine, and the United States. No middlemen, quality controlled from the source.
02
Large, Reliable Stock
Import planning follows the season, so partner supply stays secure all year, including the peak demand before Ramadan.
03
Two Strategic Warehouses
The Jakarta warehouse serves western Indonesia, the Surabaya warehouse serves the east. Faster delivery, more efficient freight.
04
Legality and Quality
A legally incorporated company with Halal certified products registered with the National Food Agency and BPOM.
05
Nationwide Reach
A distribution network covering major cities and regional areas, from Sumatra to Papua.
06
Partner Support
Agents receive product photos, marketing materials, and an official listing on our website. See the Become an Agent page.
Brand Portfolio
One Company, Many Trusted Brands
SMJL manages and distributes 12 date brands for different market segments, from premium to value, including Kurma Barari, Palm Frutt, Palm Sweet, Madinah Dates, Lulu Dates, and Natural Delights. With one supplier, partners can serve every kind of buyer.
Kurma Barari
Our flagship brand, premium dates for consumers and partners.
Palm Frutt
A popular choice with consistent quality for the broad market.
Palm Sweet
Soft, sweet dates suited to retail and gifting.
Palm Frutt Nour
Quality Deglet Nour variants for a range of needs.
Madinah Dates
Select dates with a distinctive character for niche markets.
Lulu Dates
A brand known for quality and affordability.
Sahara
High-volume dates for wholesale and distribution needs.
Al-Rwad
An import brand with a flavor profile partners love.
El Rowad
A portfolio addition for the mid-market segment.
Natural Delights
Premium Medjool dates of international standard.
GSE
A supporting brand that rounds out the partner range.
RMD
Algerian Deglet Nour in processed, natural, and branch variants.
Top Varieties
The Most Popular Varieties to Stock
Of the 16 varieties we carry, these five sell fastest in the Indonesian market.
Sukkari Dates
Indonesian favoriteAn Indonesian favorite, soft with a caramel-like sweetness.
Medjool Dates
Premium segmentLarge and thick-fleshed, the star of the premium segment.
Tunisian Dates
Deglet NourElegant semi-dry dates on the branch, popular for gifting.
Bam Dates
MazafatiMoist, soft, and rich, quick to sell out in the Ramadan season.
Khalas Dates
From the EmiratesRich and soft with a caramel sweetness, a strong seller in retail packs.
B2B Services
Dates Supply Solutions for Your Business
Wholesale and Bulk Orders
For wholesale stores, central markets, and corporate buyers. Order by the carton up to full containers, shipped from the nearest warehouse.
Regional Distribution
For regional distributors who need routine supply and stock priority in peak season.
Agent and Reseller Program
An official partnership program with special partner pricing and promotional support. Start on the Become an Agent page.
FAQ
Questions Partners Often Ask
What is SMJL?
SMJL (PT. Sahabat Mulia Jaya Lestari) is a trusted dates importer and distributor in Indonesia, established in 2016, with warehouses in Jakarta and Surabaya.
Which countries does SMJL import dates from?
From leading origin countries including Saudi Arabia, Egypt, Iran, the United Arab Emirates, Tunisia, Algeria, Palestine, and the United States.
Does SMJL serve wholesale orders?
Yes, SMJL serves agents and wholesale orders across Indonesia. For pricing and partnership, contact our sales team.
How do I become an SMJL agent or reseller?
Fill in the registration form on the Become an Agent page, and our sales team will verify your details and contact you to explain pricing and the next steps.
Let's Partner
Ready to Join the SMJL Network?
Join our growing network of agents and resellers. Fill in the registration form and our sales team will contact you within 1 to 3 working days.
